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Brand News: Apple, Burger King, Century 21, Coach, Coca-Cola, Facebook, Fruit-of-the-Loom, Instagram, Mercedes-Benz, Sizzler, Trader Joe’s, Twitter, Xbox One

on Sun, 10/06/2013 - 17:13

A lawsuit, alleging trademark infringement and numerous other complaints, against Pirate Joe’s, a Canadian retailer that buys Trader Joe’s products and resells them, has been dismissed because Pirate Joe's purchased products at retail, Trader Joe’s sales were not negatively impacted. Business Insider 10/5/13

The new Xbox One debut is expected to provide a “huge new trove of data about what’s going on in living rooms, including…how people engage with TV advertising. “ Advertising Age 10/5/13

Sizzler is offering their steak and chicken dinner at $7.99 for a limited time, matching mid-1990’s pricing, to attract new customers as well as those who haven’t visited in a while. BusinessWeek 10/3/13

Instagram plans to being showing in-feed video and image ads. Techcrunch 10/3/13

In a promotion called “Fresh Gigs,” Fruit of the Loom is sending LinkedIn messages to 25,000 users who have gained new jobs within the last 30 days, to congratulate them and give them free Fruit of the Loom underwear. New York Times 10/3/13

Burger King is pretending to change its name to “Fries King,” saying “it’s all about the fries” . Adweek 10/2/13

Facebook and Twitter both see the social conversation around television as a way to increase use of their sites and win a bigger piece of advertisers’ spending…” New York Times 10/2/13

Mercedes-Benz, is seeing brisk sales of their new CLA compact, selling 2,300 in the first week of launch. BusinessWeek 10/2/13

Coach has launched a new campaign which includes Coach fashions, as well as handbags, to transition from “bag brand” to “complete lifestyle world.” Adweek 9/30/13

Century 21 tied into the finale of Breaking Bad with a listing of Walter White’s home on Craigslist. Adweek 9/30/13

Nielsen report says that 14% of Americans are black, while just 3% of major media ad spending is targeted to them. Marketing Charts 9/30/13

Apple has replaced Coca-Cola as the world’s most valuable brand in the Interbrand ranking of Best Global Brands for 2013. Adweek 9/30/13

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Video: Unbelievable - Walking a Tightrope Over French Alps to Promote Underwear

on Sun, 10/06/2013 - 17:10

Two ‘slackliners’ in Paul Smith underwear perform dangerous stunts in freezing temperatures,  2,500 meters above the ground in the French Alps to promote the brand’s autumn/winter collection. Yikes. Adweek 10/4/13

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Brand Research: Holiday Sales

on Sun, 10/06/2013 - 17:07

The National Retail Federation is projecting modest growth in holiday sales of 3.9% versus 2012 holiday sales of 3.5%. National Retail Federation 10/13/13

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Brands & Millennials: Millennial Parents, Millennials & Their Phones, Millennials’ Most-Loved Brand

on Sun, 10/06/2013 - 17:05

Millennial parents are similar to previous generations says a new study from Barkley, although high unemployment rates and the recession have influenced their behaviors.  AdvertisingAge 10/3/13

Millennials’ most-loved brand is Google according to a recent survey from Vision Critical. MarketingCharts 10/2/13

“Millennials Would Rather Go Without House or Car Keys Than Mobile Phone…” MarketingCharts 10/1/13

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Brands & Social Media: Honda Taco Bell Tiff

on Sun, 10/06/2013 - 17:03

Honda vs Taco Bell Twitter Feud: @Honda is tweeting snack and toy brands about what will happen if they fall on the floor of an Odyssey, and some responses have been a tad snarky:

@Honda: Dear @TAcoBell crumbs, if you fall on my floor, you will be no mas. Yours truly, The Honda Odyssey Touring Elite with Built-in HondaVAC.

@TacoBell: @Honda Your vacuum cleaner sucks. No, really.

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Brand Strategy: Store Brands Gain Sales

on Sun, 10/06/2013 - 16:56

Widespread acceptance of store brands is translating to 18.2% growth in the past three years, versus 7.9% for national brands in the same timeframe. New York Times 10/1/13

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Video: Ad Stunt: Submarine Surfaces in Middle of an Italian Street

on Sun, 10/06/2013 - 14:11

Stunt for Italian insurance company shows why it’s a good idea to have insurance, just in case a submarine comes up in the middle of the street and damages your car.

Adweek 10/4/13

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Beauty Study Controversy: “Marketers Should Take Note of When Women Feel Least Attractive”

on Sun, 10/06/2013 - 13:53

A recent Adweek article about a recent study from PHD, revealing the days, times and occasions when U.S. women feel their least attractive, generated an online kerfuffle, with detractors arguing that the study perpetuates damaging stereotypes and encourages marketing exploitation, while others maintained that such research helps marketers be more sensitive to when and how they connect with women about topics of attractiveness.

The week ended with PHD reiterating that the study’s purpose was to “help mitigate negative moments in time and build a more meaningful relationship with women—with messages about feeling smart, successful, organized and accomplished during times when a standard beauty conversation just isn’t appropriate.”

Photo Credit: Microsoft Office Images

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Brand News: Blackberry, Coca-Cola, Friskies, Kleenex, McDonald’s, Olive Garden, Outback Steakhouse, Red Lobster, Rhapsody, Sears, Starbucks

on Sun, 09/22/2013 - 22:18

McDonald’s (MCD) has launched “Who’s Got the Mighty Wings?” storyline across Facebook, Twitter, Instagram and YouTube. Adweek 9/20/13

Starbucks (SBUX) has launched a new campaign focused on the sourcing of its coffee beans. Advertising Age 9/20/13

Sales at Darden Restaurants’ (DRI) Olive Garden and Red Lobster restaurant chains saw a drop in same restaurant sales versus a year ago, due to fewer customers in July than in the same month last year. Bloomberg BusinessWeek 9/20/13

Blackberry is laying off 4,500 employees and planning a $930 million or higher write-off due to poor sales of its new line of phones. Adage 9/20/13

Coca-Cola (KO) has apologized for a Vitaminwater bottle cap that read “You Retard,” resulting from an error in viewing the words from the perspective of French speakers for whom “retard” means late. Adweek 9/20/13

Sears (SHLD) has updated to a new Web platform to spur sales of its Lands’ End apparel in 170 countries. Bloomberg BusinessWeek 9/20/13

Starbucks (SBUX) CEO Howard Schultz has published an online letterasking customers no longer bring firearms into Starbucks stores unless they are authorized law enforcement personnel, emphasizing that it is a request not a ban. The letter recognizes the “deep passion for and against the ‘open carry’ laws” in many states, but does not want stores used as a “political stage” for the open carry debate. Via Adweek 9/18/13

Internet celebrity, Grumpy Cat ™, is the new ‘spokescat’ for Friskies. Adweek 9/18/13

Kleenex plans to roll out ‘Achoo’, an app that predicts areas with the highest risk for cold and flu outbreaks, to prompt consumers to stock up on Kleenex products before they get sick. Advertising Age 9/17/13

Outback Steakhouse has relaunched its original tagline, “No rules, just right,” and primarily advertises limited time promotions in a strategy to “think like a brand but act like a retailer.” Advertising Age 9/17/13

Rhapsody, a digital music service, has laid off its president and 15% of its staff, following the arrival of a new investor, Columbus Nova Technology Partners. The New York Times 9/16/13

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Brand Trends, Research & Big Data: ‘Cord Nevers,’ Will Big Data Make Your Company Rich?

on Sun, 09/22/2013 - 22:14

“Cord Nevers” spend hours watching TV each day, without subscribing to pay TV. Advertising Age 9/18/13

Article explains how to determine the value of your ‘big data,’ and how to utilize it in a meaningful way. Harvard Business Review Blogs 9/20/13

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